Sellers
Straight & Associates has earned a respected image in the marketplace as REALTORS who go the extra mile for their clients, operate with professionalism and integrity, and get results. We have been specialists in your area for over 25 years.
Don’t try to go it alone, when you choose Straight & Associates, you choose the best. We are a team that is going to work with you and for you to get you exactly what you need. Our closing team achieves a 99% successful closing percentage. Compare that to 75% for the average REALTOR, and a paltry 32% for “buy owner” sales. We’ve helped thousands of clients buy and sell homes, our experience and customer satisfaction are unparalleled.
Of course, the important factor is not how many homes we sell, but how much we sell them for. On average our listings sell for 98% of the list price in just 30 days. By comparison, the average Tampa Bay Area home sells for less money (96% of list) in twice the time (60 days). While 2% may not sound like a lot of money, take a look at the chart below to see how much more money can be in your pocket when you choose Straight & Associates to represent your home in the marketplace.
How do we achieve our success?
There are many ingredients that lead to the successful sale of your home. It isn’t just putting a sign in your yard, it is the combination of all of the benefits our team has to offer you that get your home sold.
We start with a complimentary Comparative Market Analysis (CMA) which compares properties recently listed and sold in your area providing current market trends to use as a guide to position your property effectively in this competitive marketplace.
The second step in marketing your home is to place a Straight & Associates For Sale Sign in your front yard. Because of our reputation in the marketplace, seeing our sign provides buyers and other agents with peace of mind, knowing that your home is priced properly and that the transaction will be handled professionally and with integrity. Other agents know that our listings are priced right and that our team will make their job easier and their selling experience pleasant. Also, the visibility for Straight & Associates provided by our print advertisements, public relations efforts, and outdoor advertising in high traffic areas makes us synonymous with Real Estate in the Tampa Bay area. This means more buyers for your home.
Next we load all the details, features and high quality pictures of your property immediately into the Multiple Listing Service or MLS, which exposes your home to over 2,600 offices, and 7,000 REALTORS in the Pinellas, Pasco and Hillsborough county areas, in addition to over 17,000 buyers that are currently active in Listingbook. In marketing your home, it is important to realize that it isn’t just the amount of exposure that your property gets, but also the quality of that exposure. At Straight & Associates we make sure that your listing highlights every aspect of your home through detailed descriptions and quality pictures so that potential buyers can see all that your home has to offer.
Our service continues with extensive marketing in both the print and internet arenas.
Your yard sign will have a direct line phone number that will connect them immediately to a Straight & Associates listing agent that can answer all of the buyers questions and schedule an appointment to show them your home.
Included in every one of our listings we feature a multimedia slide show tour that presents the pictures of your home in a more professional setting. The slide show, or virtual tour, is also one of the key features that buyers search for when looking for their new dream home.
A Straight & Associates team member prepares a detailed color brochure of your home that is then professionally prepared and left in your home. It will include information about your home that isn’t available on the MLS, as well as area information, and community features all of which will keep your home fresh in the buyers and agents minds.
It is also important to note, that according to the National Associate of Realtors, over 75% of homes sold today are sold by other Real Estate agents in the community, which is where Straight & Associates stands out. Our professional reputation with fellow agents, enhances our listings position in the marketplace, as other agents want to work with our team. They understand that we have the knowledge, expertise, and experience to accomplish a smooth transaction for all parties.
An important aspect of any marketing campaign is internet presence, and ours is one of the best. All of our currently listed homes are available in full detail via the Straight & Associates website at www.Straight2Sold.com. This website goes on all of our marketing material, so potential buyers, as well as other agents, always know where to go to get more information. In addition to our own website, your listing is also posted prominently on sites such as Google, Listingbook, Postlets, Craigslist, Zillow, etc. The internet is a powerful force in marketing today’s real estate and here at Straight & Associates we utilize that to make sure that your property gets the attention it deserves.
